But Farrell's wasn't our only sweet treat delight back in those heady days of the 1980s. I'll elaborate in a moment.
|See, even Bill Clinton liked Farrell's.|
Down on the first floor at the north entrance, there was an awning that spread out into the hall. If you passed under that awning, you could step down into a land of pure fun, where both waiters and waitresses wore striped shirts, vests and hats and an ice cream extravaganza was waiting for you.
Farrell's Ice Cream Parlours started in Portland, OR in 1963. At its zenith it operated restaurants in 32 states across the United States. The location at McCain Mall in North Little Rock was one of the more successful stores. But after a purchase by the Marriott group in the 1970s, it became an individual franchise; it and two other stores owned by the same person (in Little Rock and Oklahoma City) closed in 1984.
Swensen's didn't have all the bells and whistles of Farrell's, but it did have the Earthquake, which reminded me so much of this scene from Bill and Ted's Excellent Adventure.
to TCBY -- but that didn't stop the growth. By 1986 there were over 400 stores. By 1987 there were over 800 stores. The company grew so big and so fast, it was a marvelous investment.
It left its mark on Little Rock -- literally -- for a while, the tallest building in the state was the TCBY Tower (which was later the Metropolitan Tower and is now the Simmons Bank Tower).
I can remember the original This Can't Be Yogurt theme song, but I'm not going to sing it for you. I did, however, find a clip of the commercial where they announced another name change, to TCBY Treats.
So, here's the thing. You may not be aware of this, but Farrell's is still around. After just about every location closed down, there were two -- one in San Diego and one in Eugene, Oregon. In the late 1990s, Parlour Enterprises got the rights to develop new stores from The Kirin Group (which had bought the rights to develop more stores from Marriott), and new locations came about. Today you can enjoy lots of different ice cream confections at seven locations in California and one in Hawaii. Food Network even declared the super sundaes at Farrell's one of its top five decadent desserts.
But that doesn't answer the original idea for this post. Farrell's Ice Cream Parlour was part of the draw for my generation, a reason to choose McCain Mall over other shopping sites. Having that nostalgic Music Man-style eatery with its big ice cream creations return would be one step in creating a nostalgic destination for Gen Xers... pair it up with a showing of Flashdance, the original Star Wars trilogy or Xanadu and a before-the-show visit to Mr. Dunderbak's, and you're just a fashion mistake away from a time warp.
So should Farrell's return? Or should Purple Cow consider a McCain Mall location? Is there a different ice cream magnate you'd rather see there?
For more reading;
Farrell's Memory Page
Farrell's Ice Cream Parlour Restaurants
Swensen's Ice Cream
Purple Cow Restaurants
This article brought to you by First Security Bank. For more great Arkansas stories on food, travel, sports, music and more, visit onlyinark.com.