Brand New Thing - The Argenta Foodie Festival.

Starting a new festival is risky business. How do you go about building something new? How do you draw people in? And how do you prove it's popular enough to become an annual event?

The first step, of course, is to have a good idea. You don't want to have an eggplant festival if the town in the next country also has one -- it's not unique. You want a theme, an idea that can draw in a crowd and entertain.

North Little Rock's Argenta District just might have struck it right.